What is your actor brand vision? Do you have one? Should you have one? Hmm…
There are some good debates about not wasting your time with a personal actor brand and simply focus your energies on being the best actor you can be. Fair enough, but that seems to be a limited way of thinking, no? I believe that there is a great misunderstanding between actor training and actor business. The idea of one or the other and criticism of each from both sides, limits a healthy growing actor community.
There needs to be a common area where actors can balance between working hard on their craft and also focusing on the business side of things. This will advance careers and generate new opportunities.
[Tweet “Being good in business is the most fascinating kind of art. ~~Andy Warhol”]
Today’s actor is a changing actor. What I mean is that todays actor is more entrepreneurial than ever before…or is he? Weren’t there traveling theatre troupes that traveled from town to town, country to country, to sell and perform plays in front of people for goods? That must have taken a particular skill in entrepreneurship, let alone acting multiple characters from multiple plays themselves.
The actor, interestingly enough, actually has a tradition of not only performing but also conducting business. So, in retrospect, both conflicting parties in the debate of acting craft vs. acting business are both fundamentally correct. The smartest solution is the proper balance of both concepts, creating an actor who is both trained in their craft and business savvy.
All the Hollywood Studios today are mostly run by major corporations. You can’t just rely on your agent or manager or lawyer to look out for your best interest and keep you halfway in the dark. You need to take matters into your own hands and educate yourself.
Never before has there been a time when you can go on YouTube or Google and access anything you need to learn instantaneously. There’s an entire wealth of knowledge to be had out there, just sitting at the tips of your smart phone fingers! Take the time to read, watch and expand your mind. Learn about making deals, producing, finance and distribution. Learn about all the new opportunities that are popping up each day on the internet that can advance your career in profound ways. Take the time to feed yourself and grow wise to business dealings so you can position yourself stronger with your acting talent.
“Decide for you if fashion is an art or an artistic business. This will affect how you set up your company.” ~~Tom Ford
Tip #1 Art or Artistic Business
Same truth applies to your acting. Make the decision because it will influence how you go about constructing your focus on what you wish to achieve in your career.
Tip #2 Determine Your Unique Value
What makes you different than your colleagues? Spend some time contemplating that. It’s a life long process to understand oneself but by having an awareness of who you are, will help you know what it is you feel you can contribute to your industry.
Tip #3 Talk To Others About YOU
Find out how other people perceive you by simply asking them. It has to be people you trust and you know will give you a truthful answer. It has to be people you know that not only will be honest with you but that you feel genuinely know enough about who you are.
Tip #4 What Are Your Goals?
Talk to yourself and reflect on where you would like to be in 6 months…a year…5 years and so on.
Tip #5 Consistency Counts
You can’t begin building your personal actor brand for a month and then decide to scratch it…you need to stay grounded and work at it every single day.
Tip #6 Time
As the saying goes, Rome wasn’t built in a day…but it was built. You need to have patience and know that it takes time to develop your actor brand. Overnight success happens because it was backed by years of busting your ass. Don’t take shortcuts, you have to view this for the long haul.
Tip #7 Brand Review
Keep track of how your personal actor brand is developing. Perhaps once a month, once a week, every six months. It’s up to you but factor in some good time to reflect and be sure you are staying on top of where you wish to be. See how things are evolving and changing for the better or worse and use this time to keep yourself grounded in your goals and brand vision.
Tip #8 Focus On Your Strengths
Double down on what you know you are great at. The more hard work you put into your natural talents, the more prominent you will become and the more people will begin to know and accept you for that special something.
Tip #9 Face Your Weaknesses
Learn. Deep down you know where you can improve. Work at it. Don’t ignore it.
Tip #10 Build Your Actor Brand Online
There’s been quite a few articles written about building your actor brand online. Things like blogging, social media and our own website.
Tip #11 Don’t Lose Sight of Traditional Actor Marketing
There are some solid points here for the Top 10 Actor Tips for Your Marketing Toolbox to consider.
Tip #12 What Matters Most To You In Your Work?
Know your priorities. Understand what it is that you want to really zero in on that matters most to you.
You guys really need to check out Neil Patel’s Complete Guide To Building Your Personal Brand. There’s a ton of information there but it is well worth the read and very insightful when relating it to yourself as an actor or creative person in general.
Tip #13 Pay Attention To The Details
It’s easy to get complacent. It’s easy to get a little lazy and start slipping here and there. Before you know it, things will add up and work against you. Don’t ignore the little things. Stay diligent on the details of your plan, your goals and your commitment to making them happen.
Tip #14 Take Calculated Risks
Don’t play it safe. Go out there and take a calculated risk. Weigh your options for what you’re after or what you wish to maintain in your life and don’t get caught up with playing a safe hand. Be calculative and take a risk when it counts.
There are your 14 Tips to be mindful of when working on your actor brand vision and strategy. If you liked the article, please share it and tell your friends about it that you think may benefit from it. Thanks!