Google is promoting 15 YouTube stars by sending them to Rio de Janeiro as local tour guides for the 2016 Olympics this month.
Among the YouTube content creators will be Brodie Smith, Ben Brown and Liza Koshy, who will be using YouTube’s live streaming capability for different aspects of the games. They will be responsible for using their broadcasting and vlogging skills to get key coverage and interesting video perspectives of the events.
In addition to sending out some YouTube troops on the scene for video content, YouTube also partnered with broadcasters from the BBC, NHK and America Movil.
Like most brands, Google is also using its might by leveraging its other tech platforms to the mix. You will be able to use Google Search to find key information on athletes and sporting events you wish to follow. From the Google Trekker you will be able to view 360-degree visuals from Rio’s Olympic Park.
The 2016 Olympics is expected to have the highest online viewership ever recorded.