Video live streaming is nothing new. The concept has been around for quite some time but with Periscope and Meerkat, content creators and influencers are given new tools to rethink the way in which we are using live stream video.
In the beginning the idea was to have live streams for events and they were cool and worked. Today, it’s being used as part of a social media strategy. Not only are brands getting in on the action but content creators/influencers as well.
Marketers are seeing the value of live streaming based on the fact that 50% of people are actively using and engaging via their mobile devices. The ad spend has been slowly transitioning with major concentration on digital. We have been going from billboards, print ads and tv commercials to now expanding through social media community’s led by influencers by way of vlogging, photos, podcasting, blogging and now the inclusion of live streaming.
As previously mentioned, Periscope isn’t the only live video broadcasting app in town but it does have the unique advantage of being connected by its owner, Twitter. This connection scales if you already have a solid following on Twitter.
- Be Your Own Media Company
- Reach People Globally
How Live Streaming Can Benefit You?
THE POTTERY MAN
Put your phone on a tripod and position it for a behind the scenes look at the content you are creating. There was recently a really awesome live stream going on where a man was sharing his process of making pottery. He had a huge engagement and was answering people’s questions while touring his workshop, picking his materials and setting down to create. I’m personally not into pottery but I was engaged for quite some time. Throughout his stream he covered three main elements I’d like to point out:
- His process was behind the scenes oriented
- He was educating those watching
- Was actively involved in Q & A
If you are an actor, you can do a behind the scenes of the making of a film you are involved in or a video stream of an ongoing play rehearsal.
If you are a band, you can set up your video stream to share work you do for an album or track in real time while in the recording studio.
If you are a street photographer, you can take us on a journey as you comb your environment looking for an intriguing shot to take.
As you can see, there are many ways you can get creative and share your own experiences that will make room for your brand and connection with your followers.
- You will find a bunch of actors, filmmakers, musicians, magicians, writers all using Periscope and Meerkat.
You don’t have to be a huge pop star like Katy Perry to use Periscope or Meerkat but the video below shows you how in mainstream media has adopted the concept of live streams which is altering the impact it’s having on our society.
Here are your 5 Useful Periscope Tips for Content Creators:
- A nice greeting as new people come into view is always a positive way to make someone feel invited and welcome to your broadcast.
- Ask where they are viewing from to get the conversation started.
- Select the most appropriate schedule you can commit to for your stream and show up regularly.
- Stay focused on your topic. Another example was of a guitar player asking for song requests and he kept this going for hours, never deviating from what he was doing but always conversing about numerous things in between songs.
- Add your Periscope name on other social media platforms and blog site. This helps keep your community in the know of what you have going on.