Actors Should Be Their Own Brand Advocate

Once you have your personal actor brand vision in place, who is going to promote you?  YOU. All the actor marketing & social media tips in the world won’t mean anything if you don’t buckle down and hustle.  You can go on websites for actor marketing and watch cheesy videos or you can go out and actually get real work done by making it happen.

How do you make it happen?

Make your own project. (here’s how)

You can be on social media until your are blue in the face my friend.  You can knock on every door in Hollywood begging for a job.  You can send your headshot/resume out to one thousand casting directors.  If you feel your acting career is still not moving, it’s time to pivot.

  • Create content worth sharing.

There has to be a reason why you are on social media to begin with.  What are you sharing? No one is going to be interested in your cat Alice or that you bought Häagen-Dazs ice cream today at the supermarket.  (maybe for a ‘cute’ second)  Create value, stuff that matters to you and to those that follow you.  It doesn’t have to be this deep ‘change the world’ content either, but if that’s your thing, great.  My point is that you have to start putting out your own creativity.  It can be comedic, dramatic or whatever you feel will create context for the project you want to get out into the world.

Bend these new digital platforms to your own creative will.  Sit back and observe the playing field, whether it’s a new app or a new social media platform and think about creative ways you can inject your own special something to that particular medium.  Brainstorm on it, experiment and I bet you will come up with your own unique thing.  Try it out and see what happens.  What do you have to lose?

  • Actors need to be their own producers.

What if there’s a project like a film or a web series that’s been eating at you for years and you just haven’t gotten to it?  Then that’s what you need to do!  There is no excuse why you can’t figure out a way to make it happen. Be realistic, I’m not saying to go out and make Star Wars (maybe you can) but work within your creative means and take a chance.

Keep going at things in the traditional sense, I wouldn’t advise not to, however, the overall idea behind this article is to make you aware of the fact that in addition to the current industry standard way of doing things, there is a new boat that is docked and will be setting sail to the future way of doing things.  You will want to be on that boat.

If no one else is giving you an opportunity, than make your own opportunity and set sail.


  • Make Your Own Project
  • Be Your Own Producer
  • Create Content Worth Sharing
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Joseph Arnone

Joseph Arnone is the founding editor-in-chief of Monologue Blogger. In addition to running MB, Joseph is a filmmaker/producer who has had his films premiere at Festival de Cannes - Court Metrage and Tribeca Cinema's Big Apple Film Festival. He can be reached at