Audio On-Demand Streams More Than Video

With all the hype over video streaming services like Amazon Video Direct or Netflix, live streaming services like YouTube and and battles between companies trying to one up each other for the highest daily video view count, there is another area of media consumption taking place that is currently larger…AUDIO.

Podcasting has been all the rage these past couple years and has had a steady increase in user growth numbers for dedicated podcasters, proving to be a viable option for content creators looking to expand and grow their brand by communicating their content to a listening audience.

Earlier in the year there seemed to be a shift taking place, giving audio a new possibility of expressing ideas and connecting people to one another in a slightly different manner.  A new app called Anchor took the stage and much talk was garnered right from its launch. 

Anchor has potential because it provides a two-way conversation, by record responding to one another right from your phone.  So, if you record something, which the Anchor community calls a ‘wave’, the other person can respond to you with their own audio recorded wave.  This sort of creates a mini podcast vibe between you and whoever else wants to join in on the conversation.

Anchor is a really cool creative app for content creators to experiment and try out some ideas.  Darren Rowse of Problogger tested Anchor as a ‘leave a comment’ tool at the bottom of a post, which is an interesting concept and one that certainly leaves a doorway open for future development.

There are also creatives developing audio shows through skits and scenes which are fun and the instant feedback received from such creations can cater to the process of development on such concepts even further.  Community engagement can be part of the creative process for the content producer.

The evolution of audio in recent years has been an intriguing one for content creators.  A new mid-year report by BuzzAngle Music (U.S. 2016 release) provides us with data for music consumption.

Streaming-on-demand services for audio and video account for a total of 58% growth when compared to this time in 2015.

Music Data Consumption

Top music artists include Drake, Beyonce, Adele, Rihanna and Justin Bieber.

Out of the 209.4 billion on-demand streams in the first half of 2016, 114 billion were audio and the remaining 95 billion video.  All this streaming accounts for a 23% increase from the year before.

Large companies are certainly taking note.  Just this week Google Play Music announced a sweet offer for their streaming music service, which also gets combined as a packaged deal for YouTube Red subscribers.

With all the supersonic hoopla going on about video, audio has also proven to be just as demanding and important for mass media consumption.

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Joseph Arnone

Joseph Arnone is the founding editor-in-chief of Monologue Blogger. In addition to running MB, Joseph is a filmmaker/producer who has had his films premiere at Festival de Cannes - Court Metrage and Tribeca Cinema's Big Apple Film Festival. He can be reached at