Twitter announced today that influencers will now be able to create Moments, a curated storytelling tool, on their platform. Brands can also get in on the action and according to Twitter’s blog post, Moments will be open to everyone in the coming months.
For some of you under the rock dwellers who may not exactly be sure what Moments actually means—Moments lets users keep in tune with the best of what is happening in a specific topic at any given time. If there are trends happening in Sports, News or Entertainment for instance, you can follow along and keep abreast of the changing tide.
Now influencers and brands are able to use the Moments feature for their own stories. This will serve to intensify user engagement amongst Twitter followers and will help such followers stay in the know with the people and brands they care most about.
Moments has been working by having a curation team managing the flow of tweet content that rapidly gets posted to the platform. Partners that have been working with Twitter have been BuzzFeed and Mashable with curating news content.
Moments allow people to capture and experience richer stories reflecting the diversity of Tweets that, together, make Twitter so powerful.
Twitter Moments hasn’t really been a significant growth finder for the company, which currently struggles with ways to increase their user growth numbers. The idea is to use Moments as a vehicle to get content creators promoting their own story Moments by sharing them not only on Twitter but also using embed codes on their own websites and other media reach. This may be a lift for Twitter if creators begin using Moments in such a way because it will take advantage of a creators own community and enhance engagements using Twitter tools.
If content creators start using Moments to as an additional way to share their personal stories, Twitter may eventually develop a revenue option as well. No word has yet been made by the company if this is going to happen but one can imagine the potential prospect.
This comes at a time when other social media sites like SnapChat and the recently announced story feature added to Instagram, make the competition to get creators using said platforms as much as possible. Twitter is no exception and Moments is its most recent response to keeping up with the changing game of creator creation.
In the upcoming weeks Twitter is unrolling the Moments feature to more influencers and brands but the question remains just how soon will Twitter start getting its Moments feature into the hands of all content creators.
The key takeaway is Twitter leveraging a built-in feature for more users in order to grow its platform. If creators have more tools at their disposal to generate content, it may prove to be another way for new stories to get told.