Once you get a handle on your actor brand vision and content marketing strategy, it’s important to create a diverse set of messages based on the platforms you will be using. Different social media platforms will each need to be respected based on their own nature. What you do on one platform is one thing but what you do with another platform is a different element of your message. Sort of like the medium of television and it’s respected variables versus the stage versus cinema. Each have their own amazing yet distinct qualities…so does the internet and mobile devices.
Let’s say you’ve created a weekly blog and on this bog you are writing content that shares your story. Perhaps you are acting in a new play and you are sharing a written series of the process and experiences you are involved in. You may discover that people find what you are sharing interesting and will start to pay attention to your particular story and learn more about the work you do.
Now let us say you want to take it a step further and use video content as part of your series. Instead of only writing content on your blog, you may now want to share video snippets from your rehearsal or on your way to rehearsal to pull people further into your story that are following you.
Well, your approach is obviously going to be different but with the same intention. By choosing a different platform, you will bring about new creative ideas you can experiment with and use for your audience. The more you experiment and learn about a particular platform, the more you will get out of it in terms of what you communicate.
If you go with Twitter for video sharing for example, you can create short snippets of 30 second video content like I’ve personally done on my own twitter feed @monologuebloggr here:
— Monologue Blogger (@MonologueBloggr) April 20, 2016
Or you can embed a Twitter video styled in this way:
— Monologue Blogger (@MonologueBloggr) April 19, 2016
You can do the same with Instagram, Snapchat, Vine or go for longer form video content on YouTube or Vimeo. There are loads of opportunities for you to test and try and see if what you are sharing gains traction.
As I’ve mentioned in 7 Content Marketing Tips for Actors, there are quite a few ways for you to produce, create and connect with a world wide audience of people.
“Having a diverse message for diverse platforms. The way that you talk on Facebook, should be a little bit different than the way you talk on Twitter.” ~~Keith Hernandez (Director of Brand Strategy at Buzzfeed)
Consider weighing in on your plan to diversify your content messaging strategy so you can take full advantage of each platform you plan to deliver and connect yourself on.