ICX Media announced Wednesday that independent creators on the ICX Media platform will have access to additional distribution services. The company has teamed up with VUBIQUITY and its subsidiary Juice Worldwide.
It was back in March of this year that ICX Media raised 2.5 million in seed funding, founded by Michael Avon, Tom MacIsaac, Steve McCord and Joey McCord.
The idea of the company is to build and grow professional working relationships between online video creators and the brands that need video content.
“Our mission is to empower content creators by providing them with a single platform to access dozens of distribution and marketing channels, services and applications. Our relationship with VUBIQUITY is a significant step towards that goal,” said Michael Avon, CEO of ICX Media. “VUBIQUITY’s global network of premium video distribution providers will unlock enormous opportunities for our content creators to discover new opportunities and lucrative means to define themselves across the digital landscape.”
The fact that ICX Media wants to empower content creators by giving them digital tools that will encourage better management, marketing and profit more effectively, is something worth investigating for new creator opportunity. Here’s a look from the company as to how the concept works.
ICX Media appears to be more focused on working with up and coming content creators, rather than seasoned and more established ones. Not to say that the company isn’t interested in working with such video content veterans, but it does feel as though they wish to open their platform up to all creators in order to build their own official content community from the ground floor up.
The company’s platform has been in Beta and only released to a select few, until now. Here’s what you can expect to find inside the platform.
There is a Creator Dashboard, which offers creators a deeper level of analytical insight. Things like view count, amount of followers one has, shares, comments, likes and related information that is connected across distribution platforms. Apparently, the goal is to provide as much statistical value as possible for creators to learn from their content, based on what the data can provide.
Content Creators will have the ability to cross promote their video content by distributing it through media such as YouTube, Facebook and Vimeo as well as other social media sites like Twitter or LinkedIn. ICX Media mentions how hard they are working to increase additional integrations, which may include mobile, websites, apps and TV.
The company is also in the process of building partnerships with production companies, media companies and agencies.