LinkedIn is finally getting into the video content game by allowing their top influencers the ability to upload video.
LinkedIn is late in getting started in video but serves as a necessary option to help scale user growth and increase user engagement. In comparison to other social media sites like Facebook, Snapchat, Instagram and Twitter, it’s simply become common sense at this point for LinkedIn to get in on the video action.
LinkedIn is rolling out their video feature invitation specifically to 500 influencers already within their platform. Videos will be 30-seconds in length and hosted by LinkedIn. If your name isn’t Guy Kawasaki, Anthony Robbins, Richard Branson, Naomi Simson or Arianna Huffington, don’t worry, LinkedIn does plan on slowly expanding their video offerings to more LinkedIn users. Eventually, more content creators and business professionals will be able to scale their own content offerings using the video technology that LinkedIn is constructing. For the time being, all users can participate by watching the video content and leaving comments.
Video content on LinkedIn will help the company maintain its position as a platform for professional industry voices. Where this will lead in terms of advertisement and marketing is yet to be seen but video can serve LinkedIn as another revenue stream. As advertising spend increases online and on mobile, LinkedIn video content will be able to get a piece of ad dollars due to the size of their user base. This is something that LinkedIn could no longer wait on.
The video feature announcement comes not long after Microsoft acquired LinkedIn for $26 billion.