London based artist, Mark Farid, has joined Gazelli Art House to present Poisonous Antidote, a fully immersive look into individual privacy, and our relation to technology.
Posting online, to sites like Facebook, Twitter, Instagram, and Snapchat have all become second nature to most of us by now, being that it’s 2016. We live in an extreme age of technological advances, and documentation that wasn’t before an option to older generations. Mark Farid, who is a London based multimedia concept artist, is interested in exploring the various ways humans perceive the “autonomy of the individual.” Through this state of existing, he hopes to unravel the structural integrity of the Internet, while exposing the façades of online presences.
Mark Farid graduated from Kingston University, London in 2014 with a degree in Fine Art. Since then, he has focused on the Internet, and its relation to individual privacy and configuration. Because much of what we do can be snapshotted and posted online, Farid looks to examine interactions further by broadcasting an exhibit with his entire digital media presence for a full 24 hours, spanning 31 days.
Titled Poisonous Antidote, from September 1st to October 1st, Mark will publicly display every email, text, location, Instagram post, browser search, and Internet conversation online. Describing the exhibition, Garzelli Art House states, “In Poisonous Antidote, Farid calls to attention this erosion of privacy and its relation to the advent of social media, augmenting the Internet’s role in how one’s public perception is shaped…eliminating from publication those moments that don’t make the grade.” We post our “best of” moments online, and leave out all the boring material, everything that doesn’t make us seem cool or productive. You only ever see people post about the awesome concerts they attend, or the deliciously photogenic food they consume, and never really the times when they stay home for nine hours watching an HGTV marathon, or taking a trip to the grocery store.
Social media is our way of projecting a certain kind of image we want people to see, and not the one we truly are, editing out the unnecessary filler text. Mark Farid states “We have the ability to mould our online personae into whoever we want ourselves to be while remaining, on the other side of the screen, Joe Blogs from Leicester, born in the early ‘90s, and yet, our image of who we want to be is standardised to the norms of every other social media account user, and where different, is defined in being different in reaction to the social norms which the online structure has bred.”
Perhaps the Internet has conditioned us to seek copious validating terms from others, while hanging our in person selves high and dry. And when you actually look at Mark’s online presence, its honestly really boring stuff – emails with people setting up phone calls, unamusing text messages, and staying in the same location for hours at a time.
Mark Farid’s online life, which will be broadcasted until October 1st, 2016. Additionally, Mark is exploring additional self-sufficiencies of individuals in the upcoming months with Seeing I, in which he will experience 28 days in the life of a stranger, through nothing but virtual reality.