Long-Awaited The Ring Reboot Releases Official Trailer

The upcoming reboot of the cult classic horror film The Ring has recently released a new official trailer.

Rings has already generated a lot of buzz, both positive and negative. A reboot of the 2002 horror film The Ring (which in itself was a remake of the original Japanese horror classic) bills itself as a “new chapter” in the franchise, focusing on new characters and updating the story for the 2010’s.

“A new chapter in the beloved RING horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a ‘movie within the movie’ that no one has ever seen before…” says the trailer’s synopsis.

The trailer already teases how the new film will bring the story to the next level, upping the ante using modern day technology. The infamous video that the plot focuses on now takes the form of an email attachment, sent from an unknown account to Julia, the film’s protagonist. Blood drips from a webcam after the video is viewed, followed by the customary phone call. “Seven days,” the voice on the other end says in a creepy whisper, before branding her hand with what appears to be Morse Code.

The rest of the trailer follows Julia throughout her seven-day hell, as she is tortured more and more by supernatural horrors. This includes skin peeling off, nosebleeds, and a near-death experience by way of a telephone pole, among other equally horrific things. It ends with a terrifying, nightmarish plane ride in which all of the passengers are forced to watch the deadly video.

Despite early rumors, director F. Javier Gutiérrez emphasizes that the Rings is not a prequel to the original film. According to a tweet posted back in March, the events of Rings takes place thirteen years after those of The Ring. However, the trailer has already gotten mixed reactions from fans.

“The trailer barely finishes setting the table — “the video kills you seven days after you watch it” — when it launches into an inexplicable countdown of the heroine’s seven days to solve the mystery, larded with creepy, but meaningless imagery that mistakes spectacle for escalation…Things are not as they seem, or so it seems. Trouble is we never learned how life was before things got weird,” The Verge critic Chris Plante elaborates.

However, this is the truth of any reboot. A remake is going to always garner a mixed to negative reaction from fans, especially cult movies that are held near and dear to a niche audience. The new Rocky Horror Picture Show, for instance, has received an incredible amount of backlash, not to mention what the new Ghostbusters remake was given by die-hard fans of the original. Even films like the upcoming Blair Witch seems to be getting a lot of uncertainty.

Remakes of horror and cult classic films have become almost expected in the recent years. Bringing older and esteemed movies back into the public eye has proven to be fairly common, especially those that are reimagined for the twenty-first century. Whether or not it’s strictly for the sake of art, or just Hollywood running out of ideas, is open to debate, but it seems pretty clear that it will not be stopping anytime soon.

Rings is scheduled for release on October 28th, 2016.

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Rachel Meghan Sather

Rachel Meghan Sather is a writer and comedian in New York City. She currently works on the public access show The Special Without Brett Davis as an art director, and performs in shows around the city. Rachel currently attends Hunter College, and will be graduating in Winter 2016. Check out her work on rachelmeghan.com, and follow her on Twitter @scarriewhite.