YouTube star Hank Green (co-conceiver of VidCon) has officially launched a new organization called the Internet Creators Guild, to help video creators and internet creatives alike.
The fact that there is a new guild formed to represent established and rising video creators, demonstrates the importance of this movement. Creators who develop projects through the internet, who express themselves through this digital renaissance are being viewed through a different lens.
A couple of weeks ago Hank Green shared an article on Medium that gave his take on the state of content creator protection based on his own experiences for the last ten years of being a video creator.
In Hank’s post he claims, “There is no system for protecting creators, many of whom have no experience in any industry, let alone the notoriously cut-throat entertainment industry.”
Hank Green won’t be running the Internet Creators Guild (ICG) but he is certainly starting it and Laura Chernikoff will be ICG’s Executive Director.
Any creator can join for $60 per year. There is a current knowledge based lean on video creators but there exists a wider fundamental scope for all internet creators based on the guild’s name.
According to the company guild website: “We want to increase transparency in this industry, establish norms that favor creators and their audiences, and help clarify new developments in this quickly changing industry.”
Here are some of the key points to take from the ICG’s goals that I think are most important for online creators:
- Help the press talk intelligently about online video.
- Stories and strategies will be shared, available only to members of the guild.
- Foster diversity in online video content.
- Build community where strategies, ideas and business advice is absorbed by creators.
- Unify the voice of online creators to create change.
Additional points are about clarifying new platforms, products that hit the scene of digital creation and everything from dealing with stalkers to learning to understand your audience more accurately. All valid and important in their own right.
Overall, this is a good thing for creators of online video and for internet creators in general. The Internet Creators Guild may become something important to the lives of creators, especially as current platforms evolve and new platforms emerge, creators will have a guild to lend them necessary support.