Pokémon GO app has been a sensation and has swept America, showing no signs of letting up. An augmented reality platform that is bringing people together in clusters throughout New York’s Central Park and less populated patches out in the suburbs, all with one intention in mind, ‘Catch MORE Pokémon’.
In recent years Nintendo has taken some gruff for not migrating their intellectual property to mobile platforms, until now. The unique way they designed the app and the popularity its received in such a short span of time, has made investors take major notice.
Stock prices blossomed to 23% on Monday, showing that investors are increasing their Nintendo support, based on the mobile strategy they see being implemented. This increases Nintendo’s market cap to 7.5 billion.
Here are some of the reasons why investors are getting excited based on numbers. According to data from Similar Web:
Two days after Pokemon GO’s launch, it was already installed on 5.16 percent of all Android devices in the US. That was July 8. One day prior, on July 7, it already saw more installs on US phones than Tinder.
As things got heated up over this weekend, users have been spending an estimated 43 minutes, 23 seconds per day on the app, which constitutes for more than half that of Snapchat, Whatsapp, Instagram and Messenger.
User engagement is through the roof when it comes to its command of mobile attention.
DAILY ACTIVE USERS
Similar Web also states that, “Over 60% of people who downloaded the app in the US are using it daily.”
The metric places the Pokémon GO app eyeball to eyeball with Twitter and will more than likely surpass the social media company, as far as daily active users go.
This will only add to hype and speculation as to how Nintendo will build upon not only Pokémon but also its other game properties, such as the infamous “Super Mario” and “Legend of Zelda”.