Actors must be armed with the right marketing tools in order to be prepared for career opportunities. Having a headshot/resume and demo reel isn’t enough.
Knowing how to market yourself is part of what it takes to have a successful acting career. There are more opportunities now than ever. But with more opportunities comes more clutter. You have to be careful about picking and choosing where you wish invest your time and your money.
Top 10 Actor Tips For Your Marketing Toolbox
You need to have the best actor headshot you can afford from the best photographer you can find. Take the time to check out photographers where you live and see if you like the actor headshot samples in their portfolios. See if the name of the actor is listed on the headshot and look them up on imdb and find out if they have been working and if they have representation. Ask around and see what headshot photographers are recommended the most.
We’ve written our top tips on how to build a professional acting resume. Your resume is just as important as your headshot and needs to show your achievements, have proper formatting and must be easy to read.
3. Casting Websites
There are a ton of casting websites online nowadays but choosing casting sites that are trustworthy is important. Here’s our selection of sites you can check out for casting notices.
4. Attend Casting Workshops
You can gain alot by attending casting workshops. Some casting directors and agents have sessions for actors to provide useful information on industry practices and their own specific ways of working. This is a benefit to actors and it gives you the opportunity to introduce yourself to casting professionals and make contacts. Also be careful which casting workshops you take as some can be out simply for money purposes only. Always check and research what people are saying.
5. Demo Reel
Having a demo reel that features the best of your actor work is a great marketing tool to have.
6. Make Your Own Short Film
This is becoming a familiar topic as more and more actors are beginning to develop their own film projects in order to gain recognition for their work. The cost of equipment is less expensive and new crowdfunding and distribution vehicles are popping up every month.
7. Have Your Own Actor Blog Website
Having an actor blog is one of the smartest things you can do today to market yourself online. Blogs are great for building your personal brand and for reaching people in the entertainment industry.
Learn ways you can build your personal actor brand online and get your own actor blog site up and running in no time.
8. Social Media For Actors
Actors need to use social media as one of the tools in your marketing toolbox. Social Media goes a long way, connecting with people in your field and growing your opportunities.
9. Writing Query Letters
Another strategy you can use if you need representation or wish to meet a director is to write query letters that are simple, friendly and short. You have nothing to lose and sending out emails is only one more way to introduce yourself and your work to people in the biz.
10. Snail-Mail Still Works
Depending on the casting director/agent/producer/director…this will vary…it is still possible to get an audition through snail-mail. Just don’t send out your information, spending your money if a casting director clearly states in Ross Reports or some other publication that they DO NOT receive solicitations.
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