Twitter announced Tuesday that they are opening up their doors for users who wish to apply for a “Verified” check mark badge.
If you are a content creator or influencer and feel as though the blue badge has alluded you, there is now an online application process for Twitter users to try and reach verified status.
Not everyone who applies will be approved. There will be a review process and if you get denied, you must wait 30 days more before applying again.
According to Twitter, any user that receives a verified blue check mark on their account, signifies that they are someone of “public interest”. This can be digital influencers, high-profile content creators, musicians, actors, politicians, journalists and sports figures.
The timing couldn’t have come at a better time for Twitter. There have been many reports of high-profile users complaining of abuse on the platform, therefore resulting in public statements made about leaving Twitter altogether.
Allowing users to apply for verification will help to smooth out some of the rhetoric. Approved users who have the blue badge next to their Twitter handle, are given additional setting controls that allow specific ways in which a user can control who and what they wish to see in their Twitter stream. By having more confirmed users verified, only means there will be some alleviation revolving around trolling.
Currently, there is an estimated 187,000 verified users on Twitter out of 300 million users. There does seem to be room to grow in juxtaposition to how many unverified users remain, that perhaps may now become verified.
The online application process looks like a good one but time will tell what the reaction factor will be based on how many new verified users will get the blue badge and what kind of feedback will be given from those who have applied and don’t receive the blue badge.
There is a Help Center constructed to help anyone who wishes to apply, to receive guidance before doing so. To try for approval, you will need to make sure your Twitter account has a confirmed email address, phone number, a bio, a profile photo, header photo, plus a website address. You will also see that your Tweets need to be made for public viewing. You will find more details on the Twitter Support page.
Twitter and users will also benefit from this submission process because there is an abundance of fake accounts created that claim to be someone they are not. This causes great alarm for safety reasons for both the user and the actual person being imitated. Making room for submission applications will help close the gap between the fake accounts and actual real high-profile people.
Finally, Twitter will also be helping itself by keeping current users in good standing with their platform. The last thing Twitter wants to see happening is a decline when they are already at a stand still with user growth.
The application has rolled out in the U.S. and is expected to become available internationally throughout the week.