Twitter introduces its new app that will allow users to live stream certain sports games and online news outlets in an effort to increase its steadily growing revenue.
Over the course of the past few months, live streaming has increased in popularity on social media and with worldwide apps like Periscope. This growing use of technology better connects users with various amounts of content that feels personal and intimate in ways that regular videos cannot give us. It is almost as if we are getting an inside, for our eyes only look into news stories, interviews, and even our friend’s lives. With a recent update, Facebook has redefined its app to become more live streaming friendly, while celebrities and journalist utilize this feature to reach and create more widespread and in-depth content. Perhaps this will continue to attract viewers the same way live television does, and who knows, we may be watching reality shows on Facebook or Twitter in the near future.
Earlier this week, Twitter announced that it will be introducing a new app, designed for streaming devices, that will allow viewers to watch NFL games, in addition to having access to different news sources and other sporting events. Originally aimed at broadcasting Thursday night football, Twitter’s new live streaming platform is great for anyone who is without cable, because let’s be honesty – cable can get quiet expensive. This app, which is currently available for Apple TV, Amazon Fire TV, and Xbox One, is completely free, and works without having to have an account. NFL Commissioner Roger Goodell said “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.” While Twitter is probably not the “go to” site for sports fans, they hope this novel partnership will bring in new users, and expand the online sports world.
In addition to watching football live, users will also be able to see related Vines, top and live tweets, and Periscope events corresponding with the program they are watching. Twitter CFO Anthony Noto stated, “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live tweets — and the best content on Twitter — right from their TVs. We’re excited to introduce this new experience to people.” And while the app doesn’t require a log in, Twitter is expected to profit in monetary revenue, which coherently rose about 20 percent last quarter. As a platform for witty 140 character banter, and “live tweeting” the Oscars, Twitter had recently seen a steady decrease in the amount of users that use the site. In an effort to increase users, and grow the platform in a positive way, Twitter also recently announce it’s beneficial ads opt-in for content creators.
Twitter, which had its first live streaming game on Thursday September 15, saw over 2 million viewer alone. We can expect this number to rise as more users become aware, and other programs are added to the lineup.