Verizon describes Go90 as a “mobile first” ad-supported video service, aimed at millennials. There is a mix of content offered where you can discover shows from TV networks, online video content, live events, sports and concerts.
Kirkbride will be responsible for original programming for the mobile video service. Having worked for YouTube from 2011-2015 before moving to start up company Vessel, Ivana will be reporting to Chip Canter, Verizon’s GM of digital entertainment and Go90.
Vessel was started by former CEO of Hulu, Jason Kilar, who had this to say of Kirkbride’s departure, “We wish Ivana well in her next adventure with Go90 and are very thankful for the time Ivana invested in serving creators here at Vessel.”
Some of Verizon’s digital partners include Awesomeness TV (Verizon acquired a 24.5% stake in the company), BuzzFeed, Fullscreen, Maker Studios and Vice Media.
An original reality-competition show was launched July 1st called “The Runner”, executive produced by Matt Damon and Ben Affleck.
“Camping with Todd” just launched July 6th, which is a look at comedian Todd Glass taking to the great outdoors to enjoy an evening of camping with the likes of Zack Galifianakis, Eddie Pepitone and Jon Dore.
A new drama, t@gged is set to launch July 19th. Watch the teaser.
Verizon has over 100 million wireless subscribers and last year alone brought in 131.6 billion. With acquisitions of AOL and Millennial Media and the launch in last October of Go90, Verizon is growing its investment in media, particularly in the mobile video space.