Why You Need To Build Your Own Creative Platform

How does an actor or any creative stand out from a crowd these days?  What sort of actor marketing can differentiate you from your colleagues?


You have heard me say it before.  In today’s day and age, building your own platform is one of the smartest strategies you can take to get your creative work heard.  Whether you are a photographer, painter, writer, actor or whichever…building a platform is important.

What exactly is a platform?

A platform is your stage.  It is the place you can create and share your work to an audience of millions.  What fascinates me about the internet is that it is a place you can put your artistry literally in front of the entire world.  All through your computer and what you decide to place there.  What you choose to express and share is completely within your own control.

There are entertainers found everywhere online being discovered or simply making a living from their own arena.  Look at Youtube and Vine or Instagram.  Understanding the nature of the platform and then developing your own creative way of communicating on that particular platform means one thing: opportunity.

You can even build your platform through blogging.  Here are 5 easy steps to constructing your own website and blog to get you started if that is something you’ve been kicking around doing in your mind.

I like how Michael Hyatt breaks it down into 3 benefits:

  1. A platform provides visibility.
  2. A platform provides amplification.
  3. A platform provides connection.

It’s really no longer a foreign idea as to the kind of advantages you will have by developing your own platform. As a creative artist you have to consider ways that will get your work visible.  Some of the greatest artists were the greatest marketers and brand specialists, look at picasso.

Why you should have a platform?

If it still isn’t sinking in, that’s okay.  Look at it this way, you are robbing yourself of another way to possibly live your dreams.  I’m not saying every person who decides to build a platform online is suddenly going to hit the big time because I’d be lying to you.  What I’m trying to point out is that there are ways in which you can now get yourself out there to the world, grow your own audience and who knows where that may lead you.  Why not try it out and see where it goes?

If you have something going on online, let me know because I may be interested in sharing it with the Monologue Blogger community.  =)

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Joseph Arnone

Joseph Arnone is the founding editor-in-chief of Monologue Blogger. In addition to running MB, Joseph is a filmmaker/producer who has had his films premiere at Festival de Cannes - Court Metrage and Tribeca Cinema's Big Apple Film Festival.