YouTube Star Lilly Singh Partners with Shine to Expand #GirlLove Campaign

Youtuber Lilly Singh bands together with texting service Shine to provide weekly inspirational messages to help combat girl on girl hate, and expand #GirlLove.

Lilly Singh, who is also known around the web as IISuperwomanII, is a popular YouTube personality, rapper, comedian, and actress. With over 7.4 million subscribers, she is best known for her ongoing series in which she plays multiple roles as herself, and her parents, while offering reactions to trending culture and videos. Singh recently announced the start of her #GirlLove campaign, which is aimed at rejecting the notion, in our culture, that girls must teardown other girls, fundamentally to get ahead. Seeking out the help of celebrities and other YouTube personalities such as Shay Mitchell, Colleen Ballinger, and Brittany Furlan, Lilly Singh is reaching out to woman in an attempt to show them that success can, and should be met with gratitude and compliments, especially from their female peers.

On July 17, 2016 Lilly Singh released an introduction video for her new GirlLove series, and a few days later, she premiered the first episode, which stars the women of Bad Moms, Kristen Bell, Mila Kunis, and Kathryn Hahn. The video dives deep into the world of motherhood, and the many ways that mothers receive hateful comments regarding their parenting skills. It also shows that we are all just human beings, and we sometimes think that we’ll feel better if we vocalize our disgust for others. GirlLove is all about empowerment, and the ability to go above the hate to offer support to other women.

Shine, an automated texting service that offers daily encouraging and affirming messages, has joined forces with Lilly Singh to create weekly content that is sent directly to your phone. By texting the word ‘EMPOWER’ to 759-85, users will receive insider advice on the current weekly theme, and a gif from Singh herself. In an email to Mashable, Shine co-founders Naomi Hirabayashi and Marah Lidey say, “Combining our expertise in the power of messaging to make a social impact, with the personality, talent and mission of #GirlLove made this partnership extra special.” This new form of digital content, and its platform of spreading positivity, is a way for girls to better understand themselves, and their interaction with others.

The idea of empowering women befriending, and investing in other inspiring women, has quickly gained massive momentum over the last few years. For too long, humans, especially women, are taught that the only way to reach the top of the ladder is to push down those who stand in your way – but that couldn’t be further from the truth.

Ann Friedman, co-host of the popular podcast Call Your Girlfriend, introduced in 2013, a topic called “Shine Theory,” which expresses that befriending powerful, inspirational women should be seen as beneficial. In an article written for New York Magazine, Friedman explains that, “When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her. Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.” Inherently, this is similar to what Lilly Singh is promoting with her #GirlLove campaign. Singh shared with Mashable, “[her] hope is that this content will provide girls the framework to better understand themselves in a simple way and, in turn, allow them to share that self love with their peers.”

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Thomas DeVito

Thomas, who studied English at SUNY Oswego, is an aspiring screenwriter and a Contributing Writer Intern for the Monologue Blogger. When not typing away at his computer, he can be found watching the latest films, or reading the newest bestseller. Unfortunately, he is unrelated to Danny DeVito.