In a platform crossover, YouTube’s Mamrie Hart, Grace Helbig, and Hannah Hart, star in their second film collaboration, Dirty 30.
Over the course of the past couple years, YouTube has become a place of content creation for many rising personalities, reaching wider audiences, and being available on almost every device. For the millennial generation, YouTube has created a new brand of celebrities, those who share their daily routines via vlogs and encompass quirky videos of self-reliance. Perhaps being more open with their lives makes it easier to create content, or maybe it gives them a sense of liberty that most other celebrities don’t get. Having complete say in the content they make, YouTubers bring an entirely different meaning to creative freedom.
Dubbed YouTube’s “Holy Trinity,” creators Grace Helbig, Mamrie Hart, and Hannah Hart have teamed up together, making the first time since their 2014 debut film Camp Takota, for their next trio venture. While each of them has a different target audience, together they bring in a substantial viewership for their new movie, Dirty 30. Mamrie, who co-wrote the script with Molly Prather, brands herself with the massively popular YDAD (You Deserve a Drink) series, where she creates alcoholic beverages based on famous celebrities. Grace, who tends to produce the most content, releases three YouTube videos a week, in addition to her widely successful podcast Not Too Deep With Grace Helbig. And finally, Hannah Hart is best known for starring in and creating the innovatively thriving My Drunk Kitchen series, as well as for her unapologetic dedication to philanthropy. With the release of their new movie, Dirty 30, these women are proof that YouTubers can successfully crossover into the world of traditional film and television.
In their latest undertaking, Helbig, Hart, and Hart (with coincidentally no relation) embark on a comedic journey through the livelihood of turning 30, which in many spaces is seen as a life sentence. The film follows Kate, played by Mamrie, as she tries to regain order over the last few days of her recently disastrous twenties. It’s when her best friends, played by Grace and Hannah, throw her the party of a lifetime that things spiral into messier depths. The film is very reminiscent of the recently released Sisters, starring Tina Fey and Amy Poehler, but with different gags and personality, and the ability to maintain a similar mantra. While Dirty 30 is near the production quality of a traditionally made Hollywood film, it is clear that there are still some kinks that need to be worked out for YouTubers who wish to cross the content creation platform boundaries.
In a heavily male domination sphere, I’m glad to see that more women, no matter what platform, are getting the chance to show the world just how humorous and creative they really are (and personally, I think they’re funnier). In an interview with IndieWire, Helbig shared what different obstacles women face in the YouTube community versus that of traditional creation spaces. “I can say for myself that I feel like I’ve gotten a ton of opportunities in the digital space and not a lot in the traditional space when I was first starting out. If anything, being a female has afforded me opportunities on YouTube that I necessarily didn’t have in doing traditional comedy and auditioning in TV and film, and that whole world.”
Dirty 30 is out now on digital and DVD.